How Clients Snap Judge My Social Media Manager / Copywriter Website… and Yours
The very moment a prospect shows up at your website, he scans it and judges what he will do in about 2 seconds. If what that person reads is your own true, authentic voice, then that is the information that the prospect will drink in. In mere seconds, they will decide whether they like you or not. Of course, they’re taking in all the information — the visuals, the video, the words — pretty much everything as they take a snapshot of who you are. In my case, a social media manager and copywriter.
The key to my own Social Media Manager / Copywriter Website is My Voice
Not taking charge of the voice of the website and dissuading from writing copy that truly conveys one’s own authentic personality is the failure of many websites out there. Often, a sign of this is crummily-written headlines and yucky copy — a replication of some Internet Guru website or a mish-mosh of copy inspired from different sources. It doesn’t stop there. Because we depend on website designers, copywriters, blog post writers, etc., to make up the elements of a website, the website can become a mash-up of different personalities but not your own.
What I had to Fix about my own Social Media Manager / Copywriter Website
I was certainly a victim of conflicting voices in my copy when I first launched my website. It wasn’t easy to fix but with patience and hard work, I adjusted the tone of the copy, came up with original ideas for the persuasive portion of the text and asked my clients to contribute well-structured testimonials. Going the extra mile and taking the effort to do all this is well worth it. Because as a client comes to your website and reads the words, the fact that they reflect you means they are much more likely to stay on your site and acquire your products or services. They read headlines and copy written by you, videos that reflect you and they make a decision.
Most Websites You See Out There are Formulaic
Many websites out there keep to a certain formula and a look. Often, the website owners think it all works. And it does, but in a low-quality way, which won’t necessarily work for you. So sit down and have a good hard look at your website. Ask your friends and colleagues to tell you what they think of it. Ask them if they feel it has an authentic voice. If they feel it doesn’t ,then it’s time to get cracking and revamp your website. I myself had to be honest with what I was doing. After much deliberation, I revamped my social media manager / copywriter website and I’m glad I did.
Start with the Easiest Part: Your Testimonials
If you already have clients, ask two or three of your best clients to give you a well-structured testimonial. Make sure the testimonial reflects who you are and what you do in an authentic way. If you can make an audio or a video of that testimonial, that’s even better. Starting with the testimonials is one of the easiest steps to getting your website to look and read much better.
In the end, your headlines, your graphics, your language, your tone, the look of your website, all have to work together to deliver a good impression — in a matter of seconds. So get cracking and start revamping your website now if you feel you could do better.
Because those two seconds count. They really do. I speak from experience — I’ve worked hard to make my social media manager / copywriter website look polished and refined; I’m very proud of it, I am. 😉